Taiwan’s largest automobile manufacturing conglomerate Yulon Group introduced to the public the first model of its homegrown car brand Luxgen. The Luxgen 7 multi-purpose vehicle, or minivan, entirely developed in Taiwan, representnts Yulon Group’s first major step toward its goal of going global. The Luxgen line marks the group’s second attempt at own-branding following its “Feeling 101” automobile which hit the market in the mid1980s. However, at that time only the exterior and interior of the initial model were designed in Taiwan at Yulon’s engineering center; while the engine and chassis came from Japan’s Nissan Motor Co. Ltd.
The new Luxgen 7 MPV is being touted as an intelligent vehicle, equipped with a world leading THINK + car PC developed by Taiwan-based HTC Corp. The THINK + car PC integrate 3.5G telecommunications technology, GPS navigation, multimedia entertainment, vehicle safety, driver setting and system programming functions into one unit. Such a system is usually found in only the highest-priced luxury car models.
